Internetdriven retailing technology has fundamentally altered the balance of marketing power. The first edition of the novel was published in 2006, and was written by chris anderson. The long tail, in business, is a phrase coined by chris anderson in 2004. Why the future of business is selling less of more kindle edition by anderson, chris. Andersen points out that the long tail also applies to products sold on the web.
And to my mother, carlotta anderson, for inspiring me with rhetorical rigor and. Pdf anderson 2006 argues that ecommerce and other new technologies improve efficiency by encouraging the entry of new producers and. Why the future of business is selling less of more is a book by chris anderson, editor in chief of wired magazine. Chris anderson first explored the long tail in an article in wired magazine that has become one of the most influential business essays of our time. This passage from the long tail, pretty much sums it all up. Call it the silver series and charge half the price. The long tail why the future of business is selling less of more by chris anderson the long tail challenges existing notions of the market and the entertainment industry by looking at the massive in. The long tail pdf summary chris anderson 12min blog. The long tail explains why the big commercial hit is dead, how businesses can and will generate most of their future revenue from a long tail of niche products, which serve even the rarest customer needs, and what you can do to embrace this. The book, anderson s first, is an expansion of his 2004 article the long tail in the magazine. The book was published in multiple languages including english, consists of 288 pages and is available in paperback format. Group 11 thelongtail the long tail by chris anderson. The long tail summary october 2, 2016 april 9, 2019 niklas goeke entrepreneurship 1sentencesummary. Check back soon to read more details about the long tail by chris anderson.
Now, in this eagerly anticipated book, he takes a closer look at the new economics of the internet age, showing where business is going and exploring the huge opportunities that exist. The new york times bestseller that introduced the business world to a future thats already herenow in paperback with a new chapter about long tail marketing and a new epilogue. The book, andersons first, is an expansion of his 2004 article the long tail in the magazine. The long tail from smartercomics ebook by chris read the long tail from smartercomics why the future of selling is less of more by chris anderson with.
The long tail by chris anderson is a good and worthwhile read for information. The longtail phenomenon, he argues, will reshape our understanding of what people actually want to watch or read, etc. The presentation explains the 8020 rule, what happens when the market moves from scarcity to abundance and what the long tail means for the entertainment industry. In longtailed distributions a highfrequency or highamplitude population is followed by a lowfrequency or lowamplitude population which gradually tails off asymptotically. The theory of the long tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of hits mainstream products and markets at the head of the demand curve and toward a huge number of niches in the tail. With great anticipation, i preordered chris andersons the long tail two months ago. Chris anderson, editor in chief of wired magazine, first coined the term long tail in october 2004 to describe the shift away from a focus on a. Why the future of business is selling less or more, chris anderson. Why the future of business is selling less of more by chris anderson. The long tail, copyright and libraries liber quarterly. I enjoyed the book as it was much more of a social commentary than a business manual. The long tail approach, by contrast, is to simply dump huge chunks of the archive onto barebones dvds, without any extras or marketing. Anderson argued that products in low demand or with low sales volume can collectively make up a.
Anderson found himself blowing a pop quiz in the offices of a digital jukebox company called ecast. The book was initially published on july 11, 2006, by hyperion. Winner of the gerald loeb award for best business book of the year in the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the high. The publisher has supplied this book in drm free form with digital watermarking. Editorinchief of wired, chris anderson says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the. Why the future of business is selling less of more by chris anderson and a great selection of related books, art and collectibles available now at. The long tail chris anderson download mp3 audiobook. As the cost of reaching consumers drops dramatically, our markets are shifting from a onesizefitsall model of mass appeal to one of unlimited variety for unique tastes. The long tail challenges existing notions of the market and the entertainment industry by looking at the massive influence of the internet on the economy.
Why the future of business is selling less of more. The long tail takes its title from those millions of niche buyers who show up on sales graphs as a. Pick up the key ideas in the book with this quick summary. We delete comments that violate our policy, which we. How technology is turning mass markets into millions of niches. Chris anderson, then the editor of wired, explores the four key stages of any viable technology. The long tail began life in 2004 as an article for wired after mr.
Use features like bookmarks, note taking and highlighting while reading the long tail. Chris anderson, debating the long tail the long tail debate. The book was listed in the new york times nonfiction best sellers list. Boost your life and career with the best book summaries. Why the future is selling less of more by chris anderson. In his response, debating the long tail, chris anderson certainly makes a valid point about the need to look at the longtail phenomenon both in a relative and an absolute sense. An interview with chris anderson sign in to comment.
Chris andersons groundbreaking examination of the new economics that comes with the internet age the big revenue doesnt come from the handful of blockbusters so much as from the catalogue of little titles ironically put the long tail near the head of the sales curve, up at the blockbuster end. The long tail audiobook chris anderson chris anderson first explored the long tail in an article in wired magazine that has become one of the most influential business essays of our time. This paper is about the long tail as defined by chris anderson in 2006, its direct. Download it once and read it on your kindle device, pc, phones or tablets. The main characters of this business, non fiction story are. If youre related to rip van winkle, the long tail theory suggests that the dramatically lower distribution costs for media such as music and movies enabled by the internet has the potential to reshape the demand curve for media.
The long tail by chris anderson books the guardian. After youve bought this ebook, you can choose to download either the pdf version or the epub, or both. Because the article became the most cited article wired ever ran, anderson decided to turn his speeches into a book. Due to new modes of content creation and distribution, it can be more profitable to offer a large number and wide variety of products that appeal to niche consumer groups rather than one certain hit, e. Long tail the new growth market obscure products you cant get anywhere but online product not available in o. I received it last week and have read it through fairly quickly. Has the long tail by chris anderson been sitting on your reading list. If you want a bluray player or a new car, youre pretty much stuck with what big companies like sony and gm have to offer. Like what were now starting to see, as online retailers begin to capitalize on their extraordinary economic efficiences, is the shape of a massive mountain of. The long tail is a powerful new force in our economy.
The long tail by chris anderson, 9781409664, download free ebooks, download free pdf epub ebook. Due to new modes of content creation and distribution, it can be more profitable to offer a large number and wide variety of products that appeal to niche. Winner of the gerald loeb award for best business book of the year. The principles of the long tail linkedin slideshare.
This talk was presented at an official ted conference, and was featured by our editors on the home page. Description book the long tail by chris anderson the new york times bestseller that introduced the business world to a future that s already here now in paperback with a new chapter about long tail marketing and a new epilogue. The long tail summary by chris anderson covers why the future of business is selling less of more and why you should accept that. Why the future of business is selling less of more by anderson, chris and a great selection of related books, art and collectibles available now at. While anderson presents a fascinating idea backed by thoughtful if repetitive analysis, many critics questioned just how greatly the niche market will rework our. Why the future of business is selling less of more pdf epub book. The long tail debate anita elberse, should you invest in the long tail.
515 479 661 1584 1123 136 111 558 168 874 739 1006 818 1493 257 990 1191 1491 1384 792 1278 734 784 640 692 1285 12 143 893 465 645 311 736 237